The Era of Luxury
For high quality and high grade brand name products "worship" lead them into a completely different from the last generation. A huge Numbers of people pursuing luxury replaces a small group of real rich person seeking high-grade consumption age. With what differ from before , their consumption have both high-grade goods and cheap goods. They think, luxury can bring the pleasant sensation, this really is a kind of tide.
A standard "Chinese luxury consumers" exist two separatist image: usually wore amarni regular suit, in high-grade office buildings in his office, speaking fluent English, each year go to Europe on holiday one month; Or another "terrifying" situation: wearing the suits, tied with Pierre card Dan JinLiLai belt, with dense hometown accent in mandarin told Hong Kong shop assitant: "buy a gold rolex".
According to the survey, Chinese luxury consumption age than the European and American countries average high 5 years old. An expensive price consumption boom swept through the country. While China's middle class is especially keen about it. However experts predict within five years in the future, China's unlikely has his top fashion brand. China lacks creativity and competitiveness. As is known to all, the top brand of core competence is the designer. While China's designer education and environment contacts are closed, lack of experience and actual combat experience, it is difficult to have inspiration. There exists a kind of phenomenon ，that is ,eager for quick success,in Chinese society, this also determines our failure.