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	<title>Extra Creativity&#039;s Blog // Advertising Notebook by Alexandre Brito</title>
	<link>http://xcreativity.net/blog</link>
	<description></description>
	<lastBuildDate>Fri, 26 Mar 2010 16:51:19 +0000</lastBuildDate>
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		<title>Top 20 Creativity Hacks &#8211; #20 &#8211; Realize Your True Creative Power</title>
		<description><![CDATA[
Realize Your True Creative Power
I cannot think in a better Hack to start about creativity than the one about concerning realizing about your own and immense creative power.
It was built a myth around creativity: Some people are creative while others are not, no matter what you do, it&#8217;s something innate, you were born with it [...]]]></description>
		<link>http://xcreativity.net/blog/2010/03/26/top-20-creativity-hacks-20-realize-your-true-creative-power/</link>
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		<title>advertising notebook&#8217;s blog carnival &#8211; March 23, 2010</title>
		<description><![CDATA[

  
  
  
 Welcome to the March 23, 2010 edition of advertising notebook. 
art
  
 Florine Church presents 101 Habits of Highly Effective Writers posted at Online Degrees.net BlogJust about every college student ends up writing several papers for classes, and whether you need tips for how to get great [...]]]></description>
		<link>http://xcreativity.net/blog/2010/03/23/advertising-notebook-blog-carnivalmarch-23-2010/</link>
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		<title>Advertising Notebook meets Blog Carnival</title>
		<description><![CDATA[After receiving a couple of comments on this blog related to the fact that 'Why don't I accept guest posts from other people interested in Advertising?', I thought, well, why not?

So, after realizing that no blog carnival is active at the moment, starting this week I added this 'Advertising Notebook' as a <a href="http://blogcarnival.com/bc/cprof_9686.html" target=_blank>Blog Carnival</a>, where every Sundays at creativity o'clock will be a deadline to receive material that will be posted in this blog.]]></description>
		<link>http://xcreativity.net/blog/2010/03/11/advertising-notebook-meets-blog-carnival/</link>
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		<title>Why &#8216;brief&#8217; is one of the most important words in the Advertising World?</title>
		<description><![CDATA[Why is the word 'brief' one of the most important words in the Advertising universe? Discover the true importance of the client and creative brief]]></description>
		<link>http://xcreativity.net/blog/2010/03/10/why-brief-is-one-of-the-most-important-words-in-the-advertising-world/</link>
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		<title>The Three Acts of a Viral Video: The Pledge, The Turn and The Prestige</title>
		<description><![CDATA[
As a magic trick that entertains an audience by creating illusions of seemingly impossible actions, I believe that a viral video uses the same idea of the three stages of a magic trick: The Pledge, The Turn and The Prestige.
The Pledge: Here is when something ordinary is introduced to the audience. Normally it can take [...]]]></description>
		<link>http://xcreativity.net/blog/2010/03/09/the-three-acts-of-a-viral-video-the-pledge-the-turn-and-the-prestige/</link>
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		<title>UPS (unique selling proposition) rephrased for Viral Video Marketing Age</title>
		<description><![CDATA[
As it is known in the advertising sphere, the unique selling proposition (USP) is indeed the most important issue that the agency and the client want the viewers to remember after they&#8217;ve seen/heard the advertisement. In the early fifties, Rosser Reeves developed this concept at TED Bates advertising agency. The idea of USP was that [...]]]></description>
		<link>http://xcreativity.net/blog/2010/03/06/ups-unique-selling-proposition-rephrased-for-viral-video-marketing/</link>
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		<title>What&#8217;s the future of Online Video Advertising?</title>
		<description><![CDATA[
Online video advertising became part of our lives. At the present moment, video portals such as youtube and vimeo, became the host of thousands of videos uploaded everyday that we, internet users unable to not press a link when it says it&#8217;s a video, watch, laugh and pass around our friends and share in social [...]]]></description>
		<link>http://xcreativity.net/blog/2010/03/05/whats-the-future-of-online-video-advertising/</link>
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		<title>The Metaphor in Advertising: Advertising is a big illusion between what is said and what is perceived</title>
		<description><![CDATA[
This following post relates to my conception of Advertising. The difference between the producers and the consumers in advertising, and mainly what good advertising essentially is and the rules of the game when it turns to engage users to some form of advertisement.
Make Consumers feel more Intelligent. Everyone loves to feel good and feel that [...]]]></description>
		<link>http://xcreativity.net/blog/2010/03/04/the-metaphor-in-advertising-advertising-is-a-big-illusion-between-what-is-said-and-what-is-perceived/</link>
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		<title>The State of the Internet in Statistics &#8211; Impressive!!</title>
		<description><![CDATA[
This video gives an incredible overview about the stats of internet usage up now. Amazing how in a couple of years offline became online. Check the video below.

JESS3 / The State of The Internet from Jesse Thomas on Vimeo.
Web: 1.73 billion internet users worldwide, 234 million websites
Facebook: 30,000 servers ; 350+ million users; 260 billion [...]]]></description>
		<link>http://xcreativity.net/blog/2010/03/03/the-state-of-the-internet-in-statistics/</link>
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		<title>8 Free Tips in How To Be an Excellent Creative Copywriter in Advertising</title>
		<description><![CDATA[
1 &#8211; Fully understand what&#8217;s the exact role of the copywriter in the creative process. What&#8217;s exactly is its function? Within each advertising agency the role can be slightly different, so it&#8217;s important to know what is required from you, and what is expected you to produce.
2 &#8211; Realize that normally the best copy content [...]]]></description>
		<link>http://xcreativity.net/blog/2010/02/13/8-free-tips-in-how-to-be-an-excellent-creative-copywriter-in-advertising/</link>
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