After receiving a couple of comments on this blog related to the fact that ‘Why don’t I accept guest posts from other people interested in Advertising?’, I thought, well, why not?

So, after realizing that no blog carnival is active at the moment, starting this week I added this ‘Advertising Notebook’ as a Blog Carnival, where every Sundays at creativity o’clock will be a deadline to receive material that will be posted in this blog.

So if you have any interesting Advertising related material to share (copy, motion, art, creativity, independent projects, innovation, internet, marketing, social media, video ads, print ads, viral videos,…) please let me know, it’ll be posted in this blog with your own name and respective link to your blog.

So far we already have four posts in the waiting line! So hurry up!

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This post is specially for people that are starting now in the advertising world and are in need of building a portfolio and don’t know how to make it work.

Objective: Create work that later on you will be able to show as portfolio whenever you are in a job interview or just to show to someone what are you capable of doing.

How: Start mini advertising campaigns.

Step 1: What do you like to do and what are you good at?

Before even starting doing something it’s important to stop and think what are you actually capable of doing? Set up a list of tools you know how to master (photoshop,illustrator,flash,etc). Set up a list of capacities you have it could help in the process of creating an advertising campaign (are you good in creating concepts? are you good in creating good copy content?). This is of extremely importance due to one of most basics flaws in human ego: wanting to do everything. You should set priorities in what you are good and in what you can learn in a short amount of time. Obviously that over time if you continue, you’ll master more and more tools, but you should remember you shouldn’t fall in the error of spending more time learning than actually producing what you want to do. You should always remember, actually doing something it is the best way of learning about whatever the subject you are working on.

Step 2: Connect with your friends. Find other people that are in the same situation.

Connect with peers around you that are in the same situation. Start a group discussion in facebook, post a message in a blog. Somewhere in the world someone is interested in doing that. Don’t wait for the others call you, be the one to call them. Most of the people just need to be triggered by some external force (which at the moment you realize it’s you) to start doing something that actually also benefits them but they didn’t have the courage to start the process. Be the first shouting out loud!

Step 3: Start now!

Pretty much that’s it, there are no excuses if you really wanna make it work. Depending on your motivation and networking capacities it’ll go slower or faster, if it’s the case that you really want to make it work. Send an email to a couple of friends telling you what you think about this, I’m sure some of them will appreciate this idea and will say yes. What are you waiting for!

Next..

In the next post I’ll write more about the practicalities about this whole process, and show an example of my own.

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While reading Seth Godin’s latest blog post about ‘What’s expected vs What’s amazing’ I started thinking how it would be possible to change the status quo of some ’simple’ item that we deal with everyday. After a not so long brainstorm the idea of the facebook profile picture came into my mind.

Obviously that the purpose of the facebook profile picture is to show who you are, making it easy for the others to recognize you and possible add you (among other funcionalities). The truth is, that right now people are using to place it other sort of elements: what I am interested in, what’s my favourite football team, how’s my baby like now that he is 2 months. So why won’t we use this prime element among our friends, and friends of friends, to advertise! We can be talking of yourself, your company, or even something else (as far as your imagination could go).

I tried to publicize my own website, and the results are that i had in less than 12hours 200 visits, counting that I have 500 friends at the moment, that’s impressive hey?

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